If you've been collecting sports cards for any length of time, you already know the Fleer Ultra brand. Hearing the name probably brings up thoughts of sharp photos with no borders, Lucky 13 rookie cards and a couple of memorabilia or autographed cards in each box.
Upper Deck is changing the formula just a bit this summer when the brand is reborn as Fleer Ultra SE in baseball, football and basketball. All of the elements Ultra is known for will still be there, but in packs that retail for around $20 and come complete with a jersey card or autograph in each one.
Curious? You can take a look at some preview images of Fleer Ultra SE Basketball - due out in August - and see how old and new come together.
Image courtesy of Upper Deck.