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Panini Exec Talks About Basketball Card Plans

By February 9, 2009

While collectors and the current NBA basketball card manufacturers have been quick to react to the announcement that Panini would take over as the lone licensee later this year, there hadn't been much in the way of comment from Panini itself. That changed yesterday, as Beckett.com unveiled an interview with Peter Warsop, a senior executive from the Italian company.

Among the topics Warsop touched on were the need to balance the tastes of the domestic and foreign markets and the rumor that Panini was looking into acquiring part or all of Donruss Playoff. Dedicated basketball collectors will want to read the whole interview for a look at where the hobby is headed.

Two things stood out to me. The first was an acknowledgement that there are too many brands on the market, something that many dealers and collectors have been saying for years.

The other was the stated goal of trying to figure out better ways of getting new collectors into the fold. And yes, that idea is hardly a new one, but having fresh minds attack the problem gives real hope that some creative approaches can be found.

One thing is certain: it's going to be an interesting fall on the hoops side of the hobby.


February 10, 2009 at 10:16 am
(1) Vic Zhao says:

Do you think Panini will make Reggie Love basketball cards to celebrate the first personal assistant basketball player?

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